Strangers have the best candy..uhm..chocolate :)

During the final weeks of December, there was a lot of commotion along the bay area close to where I live. I was walking home late one evening and I saw a group of people staring at what appeared to be a spectacular light show, so out comes my phone/camera and I start taking videos of this cool lights show.

I walked further down to where a crowd had gathered and a guy comes up to me, looking really happy and then offers me some chocolate.....alarm bells went off in my head and I looked at him suspiciously and asked, "what's the catch?" he replied, "oh there's no catch, just spreading the joy" I wondered what it was all about and because he seemed friendly,accepted the chocolate. I took a few steps and then this pretty blonde girl walks up to me, now at this point I'm REALLY suspicious :P pretty blonde girls don't generally walk up to me with a smile lol but I immediately try to disguise my nerves and my "okay,act cool" reflex kicks in so I say, hey, and she smiles and says do you want some chocolate? I did not hesitate to accept them lol..she totally disarmed me..damn I need focus! grrr...

I walked home with chocolates in my hand and joy in my heart...they certainly did spread the joy that night :)

After this event, I received many more chocolates and also these wristband thingys. Cadbury is really marketing in a very social way and I think most companies realize that advertising is not about inanimate signs and displays anymore, it is about people and emotions, because if you can invoke these emotional connections in people, you can get them to have a certain affinity to your products. I never went to business school and stuff but I know a thing or two about how to sell things. I take my hat off to you guys at Cadbury and I wish I had the budget to advertise so radically.

Here is a video that I put together of how they Cadbury home works. Basically, it activates secondary lights dependent on a noise threshold. The more you clap your hands or make noise, the brighter the lights although some of the front lights are just in a sequence and do not seem to be connected to any triggers.

Hope you enjoy the show :)